

- PROVIDE APPLE ITUNES DOWNLOAD GIVEAWAY FOR CLIENT FOR FREE
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About five or six years back, they created separate bestseller lists for free and paid books, so if you switched back and forth, you lost all of the momentum immediately - indeed, your book hadn’t been for sale for a while and so its ranking would have dropped while it was being given away.Īmazon, which had made it fairly easy to price your book at $0.00, made it a bit harder. So you could use a free story to plant yourself among the bestsellers - this was why people were touting the permafree giveaway as a great marketing ploy.Īlas, the retailers figured this out. The freebie boost also helped your author ranking, making all of your other ebooks easier to discover as well. This led to a windfall that lasted as long as your marketing and the quality of the book could keep it going. So that modest short story that a few thousand people had downloaded for nothing was now in the top ten at $3.99. The biggest benefit (if you’d only made your book free temporarily) was that, once you switched back over to paid, you kept your ranking. That gave the purveyors of those books a HUGE amount of visibility - it’s nice when your little five-thousand-word thriller is beating out big-name authors like James Patterson or Dan Brown.
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For this reason, the bestseller lists on their sites were full of free books - either temporarily or permanently free (aka permafree). In those days, Amazon and the other retailers didn’t differentiate between the rankings of free books and those that people had to pay for. It took a little while for me to figure out what the fuss was about. “Give your book away! You’ll make a fortune!” Giving It Away: A Historyīack when I entered the ebook publishing world, “free” was the marketing tip of choice. I told her that you CAN “sell” your ebook for free on Kindle Direct Publishing - they just don’t make it easy. The author wanted to promote her first book by giving it away - she’d been told that was the best way to make a splash. I had a client ask me recently why you can’t price an ebook as free on Amazon’s Kindle Direct Publishing platform.
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It’s by far one of the first movies that sticks out from my childhood (alongside Star Wars).
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If there was on particular movie that captured my imagination as a child, it was the Goonies. The Goonies has been released as an iTunes Extra, and we’re going to give it away. To celebrate the formats coming back to the Apple TV we’ve got another iTunes Extra giveaway. Hopefully all music and video starts shipping with Extras and LP versions. The iTunes Extras are similar in goal, but a little different, instead of replacing album artwork, they’re Apples answer to DVD Menus, and extra video content such as commentaries, and other video extras.īoth haven’t been as successful as many have hoped, but the labels are slowly bringing us content in these formats. The format attempts to bring back the excitement of exploring the artwork that accompanied the physical musical formats (CDs, Vinyl, etc) of our childhood. The iTunes LP format is Apple’s answer to dwindling music sales these days.
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We’re starting to suspect that we might see a software update to the Apple TV pretty soon, possibly along side the iOS 4.2 release. iTunes Extras and LPs are “coming” to an Apple TV near you in the future, according to Steve Jobs himself. The iTunes features won’t be absent for very long if you believe the latest series of “Ask Steve” emails that have been circulating the internet this morning. It’s a little bit surprising that we never noticed it around the office, considering the amount of time we have spent playing with the new Apple TV. ITunes LPs and iTunes Extras don’t work on the new Apple TV.
